bitch brew.
Beer Branding Concept for Galatea
Whatever women do, being female yet loud always end up with being called a bitch. It’s a degrading word that’s been used for decades to put women down for having opinions and standing up for themselves. But does being a bitch have to be a bad thing?
Instead of feeling ashamed and backing down, it’s time to reclaim the word as the feminist phrase it is. If being opinionated, emotional or independent makes you a bitch, then a bitch we’ll proudly be.
Galatea requested an idea for a new price inclusive beer, with more than just the drink itself to drive sales. A brand that could tell a story, and make a difference.
Bitch Brew is a modern brewery for women, by women. Completely immersing itself in the pink and rough stereotypes, because femininity isn’t a negative thing.
And with a brand with a mission like Bitch Brew’s, it’s not only a possibility but a necessity to use their platform for good. Sharing the stories of others, giving light to issues that might not get covered otherwise and helping on the ground when people need it the most.
Art Director: Nelly Engström