budcut.
Budweiser
With mustaches and beards gaining more and more popularity among young drinkers, a new issue arises; 1% of all beer that’s drunk by people with mustaches is wasted. The foam gets stuck in the hair, and evaporates into thin air.
Unacceptable, if you ask us.
Thanks to Budweiser, there’s no need to worry.
The Budcut has been calculated perfectly in order to keep as much of that stylish mustache, while keeping enough skin bare to avoid any waste.
It would be shown on celebrities all over - everywhere from the red carpet to quick coffee runs. Uncommented, yet obviously there and bound to create reactions.
Every bottle and coaster is dressed in a brand new design; a template perfect for cutting your very own Budcut.
For those interested in a professional cut, bar-beer-shops would open up in large cities all over the world. The perfect place to enjoy a crisp cold beer, while rocking a crisp new cut.
The team:
Art Directors: Nelly Engström, Shilan Shewki
Copywriters: Simon Ghidey, Emelie Åslev, Irma Landin Lokrantz