main
character.
Spotify
How do you launch audiobooks to a generation who won’t listen for more than 8 seconds?
With the shortest attention span of any generation to date, Gen Z often have a hard time committing to longer forms of media. There is a solution however; studies have shown that hearing your own name catches your attention through a chemical reaction of dopamine and serotonin. In other words, by repeating it every now and then, that precious attention stays.
So, let’s use that to our advantage and have our listeners hear their own names in any audiobook – making them the main character. Literally.
By registering different pronunciations of the narrator in the audiobook, AI can use that to generate the name of the listener and then replace the main character’s name with yours instead – making you a more active listener.
The team:
Art directors: Nelly Engström & Shilan Shewki
Copywriter: Nina Björkmyr